The dating site “Ok Cupid” has invested in a disturbing and bizarre ad campaign that focuses on sexual fetishes and rejecting lovers with conservative views. Because these ads are plastered all over subway cars in New York City, children are exposed to them on a regular basis. Viral video has surfaced of a woman tearing them down and admonishing other riders for sitting there and allowing the ads to pollute the public space. Others soon join her and walk through the cars while removing the offensive posters.

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