It looks like actions might have consequences in the matter of Anheuser-Busch and its partnership with Dylan Mulvaney. The relationship created a huge controversy because of the apparent endorsement of Mulvaney, who claims to be trans but mocks women with his caricatures of them and pretends to be a little girl. Musicians Travis Tritt and Kid Rock, as well as many others, boycotted the brand. It appears to have had an impact on sales, with cases down 10.7 percent for the week ending April 8, according to Beer Business Daily.