After Sun Sentinel senior journalist Scott Travis was called out for falsely referring to Florida’s Parental Rights in Education bill as the “Don’t Say Gay Bill” by conservatives on Twitter, he openly admitted that it was a “good lesson in branding” by Democrats. Conservatives then slammed him even harder. On Friday, the writer for the Florida-based outlet shared The Hill’s write-up about the state’s Parental Rights in Education Bill taking effect that day. The bill – ubiquitously known as the Don’t Say Gay Bill on the left after it coined the name – “bans school employees or third parties from giving classroom instruction on ‘sexual orientation’ or ‘gender identity” in kindergarten through third grade.”