NBC’s Today had a segment over the weekend about the extra cost for Thanksgiving dinner this year and suggesting ways to alleviate those expenses, including possibly foregoing turkey and, by extension, guests. The suggestion didn’t go over well on social media, where it went viral Monday. “This morning with inflation on the rise, prices are going up on everything from your thanksgiving meal to your gifts for the holidays,” said NBC’s Kristen Welker to introduce the full segment, during which reporter Vicky Nguyen outlined a few cost-saving tips that were no cause for uproar and one that set the world on fire.