In that spirit, a number of health agencies and similar advocacy groups have been sharing various PSAs as part of an effort to boost the vaccination rate, especially in areas of the country where the rate has remained dramatically low. One such PSA from the Arkansas Department of Health features an entrepreneur by the name of Richard Johnson. Johnson, clips of whom you may have seen on your timeline in recent days, is shown in the video leaning against his car while passionately telling the camera why it was integral for his day-to-day work to be as safe as possible against the coronavirus.