More PC Insanity: Maker of Dove Soap Will Drop the Word ‘Normal’ From Beauty Products

The beauty and personal-care company Unilever said on Tuesday that it would no longer use the word “normal” on its products or in its advertising, after a study revealed that it makes most people feel excluded. Unilever, a company based in London that owns Dove, Axe, Sunsilk and Vaseline, among other personal-care brands, also said it would not digitally alter the body shape, size or skin color of models in its advertising as part of its Positive Beauty initiative, according to a news release. And the company promised to increase the number of ads featuring underrepresented people, without specifying which groups.

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